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The holiday season is officially here. We may not have the traditional snow and ice of winter, but the California coast still gets into the spirit. If you’re planning on doing your holiday shopping here, there are some wonderful boutiques and stores where you can “shop small” and support local business. These are a few of our favorites.

S.H.E., 517 4th St., Santa Rosa


Wondering what to get that lady friend or family member who has it all? S.H.E stands for “She Has Everything,” and they’ve got all kinds of fashionable clothing and accessories for anyone who’s difficult (or easy!) to shop for. If you’re in the Santa Rosa area, this is a wonderful place to shop.

Jimmy Girl, 420 Mendocino Ave #102, Mendocino


Jimmy Girl in Mendocino is full of amazing antiques, restyled vintage décor and furniture. It’s owned by a pair of sisters that were inspired by their father’s love of antiques.

Not For Sale Store, 270 Capistrano Rd Suite 2, Half Moon Bay


Talk about a business that gives back. The Not For Sale Store in Half Moon Bay is dedicated to ending slavery and human trafficking, and every item you buy is not only handmade, but made for a great cause.

Lovebird Boutique & Jewelry, 535 State St, Santa Barbara

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Lovebird Boutique is one of the best small shops in Santa Barbara for clothing, accessories and other small one-of-a-kind items.

Love Adorned, 2923 Main St., Santa Monica

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Love Adorned is THE place to go in Santa Monica for unique fine jewelry and artisanal goods. They’ve got jewelry that is both old and new, and it’s all beautiful.

Mindfulnest, 2711 Main St., Santa Monica

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Seeking a unique gift? Mindfulnest in Santa Monica is your place. This boutique is full of locally made gifts, accessories, art and more.

Buy Hand, 670 S Coast Highway,  Laguna Beach

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Every item in this Laguna Beach shop was made right here in the USA, so you can shop knowing you’re buying from families and not overseas factories. They sell kids’ toys and clothing, jewelry, pet accessories and unique home goods.

The Wee Loft, 32585 Street of the Golden Lantern, Dana Point


The little ones on your gift list will love toys from The Wee Loft, Dana Point’s cutest European toy store. From puzzles and brain teasers to action figures and musical toys, they’re sure to have everything on their lists for Santa.

Vocabulary Boutique, 414 W Cedar St., San Diego


Vocabulary Boutique is located in the Little Italy neighborhood of San Diego. While they specialize in women’s apparel, they’ve also got a great selection of men’s clothing, glassware, papers, candles, party supplies and home décor.